Betting on Yourself | My Interview on This Can’t Be That Hard
Starting a photography business was one of the biggest bets I ever made on myself—until I did it again post-divorce. Both moments were terrifying, yes, but also filled with the kind of possibility that comes when you decide to take a leap toward something you believe in.
That’s why I was so honored to sit down with Annemie Tonken on her podcast, This Can’t Be That Hard, for a conversation all about resilience, reinvention, and what it really means to bet on yourself as a creative business owner.
In this episode, “Betting on Yourself with Rebecca Hunnicutt,” we dive into the personal and professional shifts that shaped my journey and how those same strategies can help other photographers create thriving businesses—even in the face of uncertainty.
Here’s some things I shared in my episode:
Life transitions and resilience—how I rebuilt and grew my business after major changes.
Working with a financial planner to bring stability and clarity into decision-making.
Diversifying offerings so that income is balanced across school photography, family sessions, and education.
Trusting yourself even when the odds feel stacked against you.
Turning challenges into opportunities and using creativity not just in photography, but in designing a business that truly supports your life.
This conversation is as much about mindset as it is about business—because at the end of the day, betting on yourself is the foundation of any creative career. If you’ve been standing at a crossroads or wondering how to take your next big step forward, this episode will give you both encouragement and practical strategies to lean on.
You can listen to the full episode on This Can’t Be That Hard with Annemie Tonken here.
I’m so grateful to Annemie for having me on the show and giving me space to share my story. If you enjoyed this conversation, I’d love for you to join my email list where I share more behind-the-scenes insights, free resources, and encouragement for photographers building sustainable businesses. When you join, you’ll also get a copy of my photography blog organizer—a tool that helps keep your content consistent and intentional. You can sign up for that here.